![]() To this day, I have no idea how able to make so many of them," he told the Chronicle.Įven here, there's hope. "Hand-piping ice cream into every single mold and making sure it doesn't slide out or melt out-we could make like 10 a day. It's these features that will be hardest for upstart and small-time competitors to replicate, as Salt & Straw's Malek noted while discussing his company's past efforts at making an ice cream taco. Clever branding sold the nation on something they didn't know they needed before, and are now distraught at the idea of living without. With a network of convenience stores stocking it, most Americans could get their hands on one with ease. Obviously, there was more to appeal and success of the Choco Taco than its mere ingredients. Unilever and its subsidiary Klondike perfected the mass production of the product, keeping its unit costs low enough to make it affordable to the average consumer. ![]() Garcia noted that businesses in his Chicago-spanning district make their own local version too. The Chronicle notes that Rocko's Ice Cream Tacos has been making a similar product in the San Francisco Bay Area for nearly a decade now. These new variants are entering a market that already hosts some early Choco Taco imitators. The Oregonian notes that several other Portland ice cream makers have announced plans to make their own ice cream taco products, with some planned to launch as early as next weekend. That might be too long of a wait for some Choco Taco fans. Salt & Straw's ice cream taco won't be ready until National Taco Day in October. "We've been debating all day….I don't know if we have the exact answers but we really want to figure out how to fill that void." "There's now this hole in the world," said Malek. ![]() Tyler Malek, the founder of the Salt & Straw chain, described to the San Francisco Chronicle why this was a natural opening for his own business. In response to the news, an ice cream maker based in Portland, Oregon, announced that it would be rolling out its own ice cream taco treat at its collection of stores throughout the Pacific Northwest. īoth lawmakers were obviously joking-although that didn't stop military news site Task and Purpose from explaining precisely why using the Defense Production Act to make Choco Tacos would be just as bad of an idea as using it to make just anything else.īut the country's ice cream entrepreneurs aren't treating it as a laughing matter. I'm calling for a Congressional investigation into the end of the Choco Taco. Please call your Senator and demand they co-sponsor. ?NEWS: Tomorrow I am introducing legislation to invoke the Defense Production Act to mandate the continued manufacture of Choco Tacos. Chuy Garcia (D–Ill.) called for a congressional investigation. Chris Murphy (D–Conn.) tweeted that he'd be introducing legislation that would invoke the Defense Production Act to keep the Choco Taco alive. In response to the Swiss-based Unilever's announcement, Sen. But the fast-acting free market is already preparing to resurrect the frozen treat. The news that Unilever would be discontinuing the Choco Taco ice cream product was met with shock, dismay, and (satiric) cries for government intervention.
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